Sales & checkout
How Customers Buy Tickets
The customer checkout journey from event page to confirmation
Customers buy tickets on your public event page. Guest checkout is supported — no account required.
Event page
Public URL: cowtic.com/e/{event-slug}
Private events require the secret link: cowtic.com/e/{event-slug}?secret={access-secret}
On the event page customers see event details, ticket types, prices, and remaining inventory (when enabled).
Checkout steps
- Select tickets — Choose ticket types and quantities (up to max per order per type), then proceed to checkout.
- Review order — On the checkout review page, customers see the cart, discount field, guest name and email, custom form fields, shipping address (if physical delivery), and company name (if enabled).
- Pay or complete — Free orders complete immediately; paid orders redirect to zahls.ch and return to the confirmation page.
- Confirmation — On the confirmation page, tickets arrive by email as PDF with QR codes.
Existing account
If the guest email already belongs to a user, checkout may redirect to the sign-in page. Customers can also continue as guest where allowed.
Affiliate links
Links with ?ref={code} attribute sales to affiliates.
Customer portal
Returning customers can view orders in the customer portal when signed in.
Related pages
- Events — public and private events
- Payments — paid ticket setup
- Custom Forms — extra checkout questions
- Orders — what you see after purchase