Logocowtic
Sales & checkout

How Customers Buy Tickets

The customer checkout journey from event page to confirmation

Customers buy tickets on your public event page. Guest checkout is supported — no account required.

Event page

Public URL: cowtic.com/e/{event-slug}

Private events require the secret link: cowtic.com/e/{event-slug}?secret={access-secret}

On the event page customers see event details, ticket types, prices, and remaining inventory (when enabled).

Checkout steps

  1. Select tickets — Choose ticket types and quantities (up to max per order per type), then proceed to checkout.
  2. Review order — On the checkout review page, customers see the cart, discount field, guest name and email, custom form fields, shipping address (if physical delivery), and company name (if enabled).
  3. Pay or complete — Free orders complete immediately; paid orders redirect to zahls.ch and return to the confirmation page.
  4. Confirmation — On the confirmation page, tickets arrive by email as PDF with QR codes.

Existing account

If the guest email already belongs to a user, checkout may redirect to the sign-in page. Customers can also continue as guest where allowed.

Links with ?ref={code} attribute sales to affiliates.

Customer portal

Returning customers can view orders in the customer portal when signed in.

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