Analytics & Reports
Track sales, page views, and check-in performance
Analytics in cowtic show sales data from completed orders, page views on event pages, and check-in activity from scanners.
Organization dashboard
Open Dashboard for organization-wide metrics:
- Revenue — total from completed orders, grouped by currency
- Tickets sold — across all events
- Active events — published events
- Upcoming events — events with a start date in the future
- Sales chart — revenue over time
- Recent sales — latest completed orders
- Ticket variant chart — sales breakdown by ticket type
Revenue includes completed orders only, not pending or cancelled orders.
Event metrics
Open an event from Events. The header shows four metrics:
| Metric | What it measures |
|---|---|
| Total sales | Revenue from ticket prices × sold count |
| Tickets sold | Sold count vs total capacity across ticket types |
| Page views | Visits to the public event page |
| Conversion rate | Tickets sold ÷ total ticket capacity × 100 |
Conversion rate on the event page is sell-through (tickets sold vs capacity), not orders divided by page views.
Event Analytics tab
On the event detail page, open the Analytics tab for check-in analytics:
- Total checked in — scans completed vs total issued tickets
- Check-in rate — percentage of tickets checked in
- Peak time — busiest check-in period
- Active scanners — scanners that checked in tickets in the selected period
- By ticket type — check-ins broken down by ticket type
- Recent check-ins — latest scan activity
Filter by period: today, this week, this month, or all time.
Orders analytics
The Orders page shows order-level metrics and a filterable order list. See Orders.
Affiliate metrics
On the event Affiliates tab, each partner shows click and conversion counts. See Affiliates.
Exports
Download CSV exports from several dashboard pages. See Exports.
What is not in the dashboard
cowtic does not show a traffic-source breakdown (for example, organic vs paid) in the analytics UI. Page views are counted as a total. Use your Meta Pixel, Google Analytics, or Google Tag Manager integration on the event if you need source-level tracking — see Events.