Events

What is an Event?

An event is anything that:

• Happens at a specific date and time
• Has a location (physical or virtual)
• Requires tickets or registration
• Needs attendance tracking

Creating an Event

Basic Information

Start with the essentials:

Event Name

The title of your event:

• Clear and descriptive
• Tells people what it is
• Good for search results

Description

Tell people about your event:

• What is it?
• Who is it for?
• What will happen?
• Why should they attend?

Location

Where is your event?

• Start typing an address
• Select from suggestions (powered by Google Maps)
• The system saves the full address and map coordinates

Date and Time

When is your event happening?

Start Date and Time

• Pick the date from calendar
• Enter time in 24-hour format (e.g., 14:30 for 2:30 PM)
• Choose your timezone

End Date and Time (Optional)

For multi-day events:

• Set the last day
• Add end time if needed

Event Image

Upload a cover image:

• This is the main image people see
• Shows on event page and listings
• Makes your event attractive

Event URL

Create a unique web address:

Format: cowtic.com/e/your-event-slug

Examples:

• "Summer Music Festival" → summer-music-festival-2024
• "Tech Conference" → tech-conference-berlin

Currency

Choose the currency for your event:

• CHF (Swiss Franc)
• EUR (Euro)

Add Tickets

Create ticket types for your event. See the Tickets Guide for details.

You need at least one ticket type. You can add:

• Free tickets
• Paid tickets
• Multiple ticket types (Early Bird, VIP, etc.)

Publish

When everything is ready:

1. Review all details
2. Click "Publish Event"
3. Your event goes live!

Event Status

Your event can have different statuses:

Managing Your Event

Event Dashboard

After creating an event, access your dashboard:

What You'll See:

• Total tickets sold
• Revenue earned
• Number of orders
• Page views
• Check-in statistics

Editing Your Event

To make changes:

1. Go to Dashboard → Events
2. Click on your event
3. Click "Edit Event"
4. Make your changes
5. Click "Save"

What You Can Change:

• Event details (name, description, location)
• Date and time
• Cover image
• Ticket availability
• Event status

What You Can't Change:

• Event URL slug
• Currency (after orders exist)

Viewing Your Event Page

See how customers see your event:

1. Go to your event dashboard
2. Click "View Event Page"
3. Opens the public event page

This is what customers see when they want to buy tickets.

Event Visibility

Public Events

Anyone can find and view:

• Appears in event listings
• Shows up in search
• Anyone can buy tickets
• Shareable link

Best for:

• Public concerts
• Open conferences
• Community events
• Festivals

Private Events

When you set an event to private (isPublic off):

• It does not appear in public browse listings
• Customers need a private link with a secret parameter to view and buy tickets
• Generate or copy the access secret from the event form or event detail page

Private link format: cowtic.com/e/your-event-slug?secret=YOUR_SECRET

Share the full link with invitees. They do not enter a code on a separate screen — the secret is part of the URL.

Event Features

Sponsors

Add sponsor logos in the event form under Sponsors:

1. Open Edit event
2. Add sponsor name and logo
3. Set display order

Sponsors appear on:

• Event page
• Tickets
• Confirmation emails

Tracking Pixels

In the event form, add tracking under Tracking pixels:

• Meta Pixel ID
• Google Analytics ID
• Google Tag Manager ID
• Custom script snippets

These fire on the public event and checkout pages so you can measure campaigns in your external analytics tools.

Custom checkout forms

Collect extra information at checkout (dietary requirements, t-shirt size, and so on). See Custom Forms.

Event detail tabs

After creating an event, open it from Events to manage:

Common Scenarios

Troubleshooting

Can't Publish Event

Problem: "Payment credentials required" error

Solution: Connect zahls.ch on the Payments page before publishing events with paid tickets.

Event URL Already Taken

Problem: "Event URL taken" error

Solution: Choose a different, unique slug. Try adding year or location.

Tickets Not Showing

Problem: Customers can't see tickets

Solution: Check that:

• Event is published
• Tickets are active
• Sale dates are correct
• Inventory is available

Best Practices

Before Launch

• Write detailed description
• Use high-quality images
• Set realistic ticket quantities
• Test the checkout process
• Share with friends first

During Sales

• Monitor ticket sales daily
• Respond to customer questions
• Update event details if needed
• Promote regularly
• Send reminders

Before Event Day

• Send reminder emails
• Prepare check-in process
• Brief your team
• Test scanning equipment
• Have support contact ready

Next Steps

Now that you understand events:

• Configure Tickets - Set up ticket types and pricing
• Accept Payments - Connect payment processing
• Create Discounts - Offer promotional codes
• Set Up Check-In - Prepare for event day
• View Analytics - Track performance