cowtic vs. Tickera
Tickera is a WordPress plugin for selling tickets on your own website. If you don't want to run WordPress or need to be selling faster, it's worth comparing with cowtic.
Last updated: July 4, 2026
Tickera fits when you already use WordPress and want full control over your site. cowtic is the better choice when you want to sell tickets professionally without WordPress, hosting, and plugin maintenance — with a branded event page, check-in, and Swiss payments.
At a glance
| Criteria | cowtic | Tickera |
|---|---|---|
| Target audience | Swiss organizers without a WordPress setup | WordPress operators with their own website |
| Setup | Self-service in minutes, no hosting needed | WordPress, plugin, theme, and payment gateway setup |
| Event page | Branded ticket shop included — live when you publish | Your own WordPress page — you build and maintain it |
| Marketing tracking | Meta Pixel, GA4, GTM included | Via WordPress plugins and theme — self-configured |
| Sponsor branding | Logos on event page and ticket PDF included | Via theme and customization — effort on your side |
| Check-in | QR check-in with offline cache included | Check-in app available — setup and devices on you |
| Internal tickets | VIP, press, staff, sponsors, guests included | Possible — configured in WordPress |
| Payments | Swiss payments via zahls.ch | Payment gateways via WordPress plugins — CH setup yourself |
| Pricing model | Software free, payment fees via zahls.ch | Plugin license + hosting + payment gateway fees |
As of July 2026. Tickera features and pricing may change — check the provider's website for current details.
Where cowtic and Tickera differ
More than a feature list — how the differences play out in practice.
Setup & technical effort
cowtic
Create an event, set up ticket types, share the link — no WordPress, hosting, plugin updates, or theme customization. Selling in minutes.
Tickera
Tickera requires WordPress, a compatible theme, plugin installation, and payment gateway setup. Strong if you already run WordPress — more effort if you only want to sell tickets.
Marketing & tracking
cowtic
Meta Pixel, Google Analytics, and GTM are included and configured on the event — tracking starts when you publish.
Tickera
Tracking is possible via WordPress plugins and theme integration — works, but requires separate setup and maintenance.
Sponsor branding
cowtic
Sponsor logos on event page and ticket PDF — without custom CSS or theme development.
Tickera
Branding is possible via WordPress themes and customization — full control, but technical effort on your side.
Check-in on event day
cowtic
QR check-in with mobile app, offline cache, and sync — from one platform, without additional WordPress plugins.
Tickera
Tickera offers a check-in app — you set up scans and devices in the Tickera/WordPress setup.
Pricing & total cost
cowtic
cowtic is free as software. Payment fees run through zahls.ch — with no separate cowtic platform commission.
Tickera
Tickera sells plugin licenses — plus hosting, WordPress maintenance, and payment gateway fees. For single events, total effort can be higher than expected.
Who is each platform best for?
cowtic is best for …
- Organizers without a WordPress site or technical team
- Swiss events that need to be selling quickly
- Teams that want event page, check-in, tracking, and payments in one place
- Festivals and clubs with sponsor branding and QR check-in
Tickera is best for …
- WordPress operators with an existing site and full design control
- Teams with technical know-how for plugin and theme maintenance
- Organizers who want ticketing deeply integrated into their WordPress stack
Start your next event on cowtic
You don't have to tear down WordPress — try cowtic in parallel for your next event and compare setup, sales, and check-in without plugin maintenance.
Frequently asked questions about Tickera & cowtic
Ready to try cowtic?
Create your event in minutes — professional ticketing without WordPress, easy to set up.