Guides

Help for organizers

Practical guides on ticketing, pricing tiers, and event marketing — for Swiss event organizers.

Ticketing & sales

Ticket types, pricing tiers, and sales strategies for your event.

What Are Early Bird Tickets? — Definition, Benefits & Setup

Early bird tickets explained — what they are, why organizers use them, and how to set them up in cowtic with sale windows and pricing tiers.

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Event operations

Check-in, tracking, sponsors, and guest lists on event day.

QR Code Event Check-in — Entry Control Explained

QR code check-in for events in Switzerland — how digital entry control works, why organizers use it, and how to run it with cowtic on event day.

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Meta Pixel & Google Analytics for Events — Setup Guide

Meta Pixel and Google Analytics for event ticketing — how to track ticket sales, measure campaigns, and set up tracking in cowtic for your Swiss event.

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Sponsor Logos on Tickets & Event Pages — Branding for Organizers

Sponsor logos on event tickets and ticket shops — how sponsor branding works, why it matters for festivals and clubs, and how to set it up in cowtic.

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Internal Tickets & Guest Lists for Events — Manage Comp Access Easily

Internal tickets, guest lists, and comp tickets for Swiss events — how to create VIP, press, sponsor, and team tickets in cowtic and check them in at the entrance.

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Step-by-step guides in the dashboard

Product documentation shows you how to create events, set up tickets, connect payments, and run check-in.

Documentation Sell tickets