Sponsors fund many Swiss events — from open airs to club galas and concerts. In return, they expect visibility. Sponsor logos on the event page and on tickets are the most visible way to deliver that value.
What is sponsor branding in ticketing?
Sponsor branding means your sponsors' logos and names appear on touchpoints that ticket buyers and guests see:
- Event page / ticket shop — Sponsor logos alongside event info and at checkout
- Ticket PDF — Sponsor logo on the digital or printed ticket
- Confirmation email — Optionally with sponsor mentions
Every ticket purchase and every scan at the entrance becomes sponsor presence — without extra design work.
Why sponsor logos matter for your event
Convince and retain sponsors
Sponsors want measurable visibility. Logos on the event page and on tickets are concrete value — and make negotiations easier for next year.
Professional appearance
Events with visible sponsor branding look more established and professional. This builds trust with buyers and partners alike.
No separate design tool needed
When sponsor branding is built into your ticketing platform, you save time — no manual insertion into flyers, websites, and tickets separately.
Set up sponsor logos in cowtic
cowtic offers sponsor branding on event pages and tickets — included, without upgrading.
- Add sponsors — Create sponsors with logo and name in your event.
- Set order — Decide which sponsors appear prominently.
- Publish event — Logos appear automatically on the event page.
- Check ticket PDF — Sponsor logo is displayed on the digital ticket.
More details on the sponsors feature page and in the events documentation.
Tips for strong sponsor branding
- Logo quality — High-resolution logos (PNG or SVG) for sharp display.
- Sponsor tiers — Show main sponsors larger, supporting sponsors smaller.
- Align in advance — Show sponsors the placement before sales open.
- Use in sponsorship pitch — «Logo on every ticket and on the event page» as a concrete argument.
- Include internal tickets — Guest and sponsor tickets carry the branding too.
Start sponsor branding with cowtic
cowtic combines ticket sales, sponsor visibility, and check-in — professional and easy to set up for Swiss events.
Frequently asked questions
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