Meta Pixel & event tracking — see what sells tickets.
Track revenue, sell-through, and channel performance in one dashboard. Connect Meta Pixel, Google Analytics, or GTM — included, not locked behind a paid upgrade.
Where sales come from
1,248 ticketsYou are spending on marketing without knowing what pays back.
Instagram ads, club newsletters, promoter deals — but which channels actually sell tickets? Other platforms charge extra for tracking pixels and affiliate links. cowtic includes them so you can market with data, not guesswork.
From blind spend to clear data in three steps.
Connect your tools once and see what drives every ticket sale.
Connect your pixels
Add Meta Pixel, Google Analytics, Google Tag Manager, or custom tracking in your event settings.
Share trackable links
Give promoters and partners affiliate links so every sale is attributed to the right channel.
Watch your dashboard
See revenue, sell-through, recent orders, and channel breakdowns update in real time.
Marketing tools others charge extra for.
Tracking pixels, affiliate campaigns, and sales analytics — included with every cowtic event.
See where sales come from
Connect your tracking pixels
Measurable promoter links
Watch sales come in live
Know your best ticket types
Export the data you need
Data that helps you sell smarter.
Know what works before you spend on the next campaign.
See which channels actually convert
Break down ticket sales by Instagram, newsletter, promoter links, and direct traffic. Stop funding campaigns that look busy but do not sell.
Where sales come from
1,248 ticketsTracking pixels included — not upsold
Meta Pixel, Google Analytics, and Google Tag Manager connect in a few clicks. No paid tier required, no sales call to unlock marketing features you already need.
cowtic.com/dashboardOverview
Last 30 daysMarketing that fits how you promote.
Whether you run paid ads or work with local promoters, cowtic shows what pays back.
Paid social campaigns
Connect Meta Pixel and see which ad campaigns drive ticket purchases — not just clicks.
Local promoter network
Give each promoter a trackable affiliate link and see exactly who sells tickets and who just shares posts.
Club newsletter and member outreach
Track which email sends and member channels convert, and compare sell-through across ticket types.
Compare cowtic with other ticketing platforms
Honest head-to-head comparisons for Swiss organizers — when cowtic fits, when Eventfrog or Ticketcorner may be better, and how to decide.
Marketing questions
Market with confidence.
Connect your tools and see exactly what drives ticket sales — tracking and affiliates included with every event.