How do I add a promoter?

Create an affiliate campaign in your dashboard, add the partner, and share their unique trackable link. Sales attribute automatically.

How does sales attribution work?

When a buyer purchases through a partner link, the order is linked to that affiliate in your dashboard and channel reports.

Can I run multiple affiliate campaigns?

Yes. Create separate campaigns for different events, phases, or partner groups and compare performance independently.

Does cowtic handle promoter payouts?

cowtic tracks sales attribution and exports data for your settlements. You manage commission agreements and payouts with your partners directly.

Affiliates & promoters

Event affiliate tracking — know which promoters sell.

Give partners trackable links, measure every sale they drive, and stop guessing which relationships are worth the effort.

Create Your Event Pricing

Where sales come from

1,248 tickets

Instagram campaignCHF 12'840

Club newsletterCHF 9'320

Promoter linksCHF 7'180

DirectCHF 4'120

Connected tracking

Meta PixelGoogle AnalyticsGoogle Tag Manager

The promoter problem

Shares and likes do not pay the bills.

You work with local promoters, clubs, and partners — but without trackable links you never know who actually converts. cowtic gives every partner a measurable link so you fund what sells.

How it works

Measurable partner sales in three steps.

Set up affiliates once and let cowtic attribute every ticket sale.

Create affiliate campaigns

Add promoters or partners and generate a unique trackable link for each one.

Partners share their link

Promoters post, email, or message their link — every purchase is attributed automatically.

See who delivers

Compare sales by partner in your dashboard and focus on the relationships that convert.

What you get

Affiliate tracking included.

Promoter links and campaign attribution come standard — not as a paid add-on.

Unique links per partner

Every promoter gets their own trackable URL so sales never get mixed together.

Organized affiliate campaigns

Group partners into campaigns for festivals, club nights, or seasonal pushes.

Clear sales attribution

See exactly which partner drove each order — no manual spreadsheets.

Unlimited partners

Work with as many promoters, clubs, and local partners as your event needs.

Live partner performance

Watch affiliate sales come in during on-sales and event pushes.

Export partner results

Pull affiliate and order data for partner updates, settlements, or reporting.

See it in action

Partners you can measure.

See which links convert and which promoters earn their spot next year.

Trackable links in one click

Generate partner links without custom landing pages or third-party tools — cowtic attributes every sale back to the right promoter.

Where sales come from

1,248 tickets

Instagram campaignCHF 12'840

Club newsletterCHF 9'320

Promoter linksCHF 7'180

DirectCHF 4'120

Connected tracking

Meta PixelGoogle AnalyticsGoogle Tag Manager

A leaderboard that tells the truth

Compare promoters side by side with real ticket sales, not just impressions or post engagement.

cowtic.com/dashboard

Overview

Last 30 days

Revenue

CHF 42'180

+12% vs last week

Tickets sold

1,248

+184 this week

Orders

726

+9% vs last week

Avg. order

CHF 48

+4% vs last week

Ticket sales1,248 tickets

Recent sales

Lena Meier

2× Friday Pass

CHF 70

Jonas Brunner

1× VIP

CHF 120

Sara Keller

4× Saturday Pass

CHF 140

Built for your events

Affiliates that fit your network.

Whether you work with one club or a full promoter roster, cowtic tracks what matters.

Local promoter network

Give each promoter a unique link and see who actually fills the floor — not just who talks the loudest.

Club and association partners

Let member clubs or associations sell tickets through tracked links for galas, tournaments, or festivals.

Festival ambassador programs

Run ambassador or street-team programs with individual links and clear sales attribution per person.

Affiliate questions

Start measuring your promoters.

Create affiliate links in minutes and see who actually sells tickets — included with every event.

Create Your Event Features