Dashboard analytics

Event ticket analytics — know what is selling right now.

Track revenue, sell-through, ticket variants, and recent orders in one dashboard. See the numbers that help you decide what to push before doors open.

cowtic.com/dashboard

Overview

Last 30 days
Revenue
CHF 42'180
+12% vs last week
Tickets sold
1,248
+184 this week
Orders
726
+9% vs last week
Avg. order
CHF 48
+4% vs last week
Ticket sales1,248 tickets
Recent sales
L
Lena Meier
2× Friday Pass
CHF 70
J
Jonas Brunner
1× VIP
CHF 120
S
Sara Keller
4× Saturday Pass
CHF 140
Flying blind

You should not wait until after the event to learn what worked.

Basic tools show little beyond total sales. cowtic gives you a live dashboard with revenue, sell-through by ticket type, and recent orders — so you can react during the on-sale, not weeks later.

How it works

Clear sales insight in three steps.

Data builds automatically as tickets sell.

01

Tickets start selling

Every order updates your dashboard metrics in real time.

02

Watch key numbers

Follow revenue, sell-through, and variant performance from one overview.

03

Act on what you see

Push the ticket types and channels that convert — before inventory runs out.

What you get

Sales insight included.

Revenue, sell-through, and variant analytics — standard with cowtic, not a premium tier.

Revenue at a glance

See total revenue and trends so you know how the on-sale is performing.

Sell-through by ticket type

Know which ticket types are moving and which need a marketing push.

Variant comparison

Compare early bird, VIP, and day passes side by side to plan your next phase.

Channel breakdown

See how direct sales, affiliates, and campaigns contribute to revenue.

Recent sales feed

Watch orders arrive live during on-sales and event pushes.

One dashboard for the team

Marketing and leadership see the same numbers — no conflicting spreadsheets.
See it in action

Numbers that drive decisions.

From overview to channel detail when you need to go deeper.

Your event pulse in one view

Revenue, tickets sold, orders, and recent activity on a single dashboard — the numbers you check ten times a day during an on-sale.

cowtic.com/dashboard

Overview

Last 30 days
Revenue
CHF 42'180
+12% vs last week
Tickets sold
1,248
+184 this week
Orders
726
+9% vs last week
Avg. order
CHF 48
+4% vs last week
Ticket sales1,248 tickets
Recent sales
L
Lena Meier
2× Friday Pass
CHF 70
J
Jonas Brunner
1× VIP
CHF 120
S
Sara Keller
4× Saturday Pass
CHF 140

Drill into what drives sales

Pair dashboard metrics with channel and affiliate data to see not just how much sold, but where it came from.

Where sales come from

1,248 tickets
Instagram campaignCHF 12'840
Club newsletterCHF 9'320
Promoter linksCHF 7'180
DirectCHF 4'120
Connected tracking
Meta PixelGoogle AnalyticsGoogle Tag Manager
Built for your events

Analytics that fit your on-sale.

cowtic shows what organizers actually watch during a sales push.

On-sale weekend

Monitor live revenue and sell-through while your team pushes marketing — and shift budget to what converts.

Multi-day festival passes

Compare Friday, Saturday, and VIP pass performance to plan pricing and inventory for the next release.

Club event series

Track recurring event performance across galas, matches, and member nights from one organization dashboard.

Analytics questions

Sell with clear numbers.

Create your event and start tracking revenue and sell-through from the first ticket — analytics included.